Privacy policy generator and store policies that earn customer trust
A free privacy policy generator and full set of e-commerce store policies, covering privacy, returns, shipping, terms and warranty, written in plain language, tailored to how your store actually operates, and ready to drop into Shopify, WooCommerce, Wix or Squarespace.
Refund policy
30-day money back guarantee
We want you to love what you order. If something is not right, you have 30 days from the delivery date to request a return for a full refund.
Items must be unused, in their original packaging, and accompanied by proof of purchase. Final-sale items, custom orders, and gift cards are not eligible for return.
Return window
30 days
Refund time
5 to 7 business days
Return shipping
Prepaid label
Coverage
Every e-commerce store policy you need from one generator
From a privacy policy generator to refund, shipping and preorder policies, pick the policy you need and answer a few questions about how your online store actually runs. Each one is written to match your business, not a one-size-fits-all template.
Privacy Policy
Required for Facebook/Meta ads, Google Ads, Shopify apps, and GDPR/CCPA compliance
Terms & Conditions
Protects your business legally with usage rules, disclaimers, and liability limitations
Refund & Return Policy
Critical for conversion rates, chargeback prevention, and building customer trust
Shipping Policy
Covers processing times, delivery estimates, lost packages, and international shipping
Preorder Policy
Covers delayed shipping, estimated dates, and cancellation terms for preorders
Warranty Policy
Essential for electronics, furniture, and equipment - covers limited, lifetime, or manufacturer warranties
Cancellation Policy
For made-to-order products, services, and personalized items
Why it matters
E-commerce store policies are a growth lever, not a checkbox
The stores that take their online store policies seriously convert better, spend less on support and rarely lose disputes. Here is what a good privacy policy, refund policy and terms of service actually do for your business.
Build customer trust before checkout
Shoppers read policies before they buy. Clear answers about returns, shipping and data turn hesitant browsers into confident customers, especially first-time buyers who do not know your brand yet.
Cut down on support tickets
The vast majority of support emails are about shipping times, return windows, refund timing and order changes. Well-written policies answer those questions on the page, so they never reach your inbox.
Win chargeback disputes
Payment processors like Stripe, PayPal and Shopify Payments side with the merchant when policies are clear, visible at checkout and consistent with how the order was actually handled.
Stay on the right side of the law
Privacy laws like GDPR, CCPA, PIPEDA and LGPD require specific disclosures about what data you collect and how it is used. Missing them can mean fines and being delisted from app stores.
Get approved to run ads
Meta, Google, TikTok and Pinterest all require a working privacy policy URL before they approve an ad account. Without it, you cannot scale paid acquisition.
Limit your liability
Terms of service set the legal relationship between you and your customers. They define disputes, governing law, refund eligibility and warranty scope, so disagreements stay manageable.
67%
of shoppers check the return policy before buying
1 in 4
support tickets are policy questions
100%
of ad platforms require a privacy policy
What's inside
Privacy, refund and shipping policies that answer shopper questions
Each e-commerce policy includes the sections that matter, not boilerplate filler. Here is exactly what you get from the privacy policy generator and every other policy.
Privacy Policy
A clear, jurisdiction-aware privacy policy covering exactly the data your store collects and what you do with it.
Sections included
- Personal data you collect (and why)
- Cookies, pixels and analytics tools
- Third-party processors you share data with
- GDPR & CCPA user rights and how to use them
- Children's data and age requirements
- Data retention and deletion timelines
- International data transfers
- Contact details for data requests
Terms of Service
The ground rules for how customers can use your site, place orders, and what happens when things go wrong.
Sections included
- Account creation and acceptable use
- Pricing, taxes and order acceptance
- Intellectual property and content rights
- Limitation of liability and indemnification
- Governing law and dispute resolution
- Class-action waiver where applicable
- Changes to the terms and notification
- Termination and account suspension
Return & Refund Policy
Tells shoppers exactly when they can return, what condition the item must be in, and how fast they get their money back.
Sections included
- Return window in days and start date
- Condition and packaging requirements
- Who pays for return shipping
- Refund method and timing
- Exchange and store credit options
- Final-sale and non-returnable categories
- Damaged or wrong-item handling
- Restocking fees, if any
Shipping Policy
Sets expectations for processing time, carriers, delivery windows and what happens when packages go missing.
Sections included
- Order processing and cut-off times
- Domestic and international rates
- Carriers and tracking
- Estimated delivery windows by region
- Duties, taxes and customs handling
- PO Boxes, APO/FPO and remote areas
- Lost, stolen or delayed packages
- Address errors and reshipment fees
Preorder Policy
Critical when you charge before the product ships. Covers timelines, communication and cancellation.
Sections included
- Estimated ship date and changes
- When payment is charged
- How updates are communicated
- Cancellation rights and refunds
- Mixed-cart shipping rules
- Quantity and waitlist policy
Warranty Policy
Essential for electronics, furniture and equipment. Defines what is covered, for how long, and how to claim.
Sections included
- Length and start date of coverage
- What is and is not covered
- Required proof of purchase
- Repair, replace or refund process
- Shipping costs for warranty claims
- Transferability between owners
Coverage map
Sell anywhere with an ecommerce privacy policy that stays compliant
Your ecommerce privacy policy explicitly addresses the regulations that matter to online stores, and includes the disclosures that ad platforms, app stores and payment processors require before they will work with you.
GDPR
Lawful basis for processing, data subject rights, cookie consent, controller and processor details.
CCPA / CPRA
Right to know, right to delete, right to opt out of sale or sharing, sensitive personal information.
PIPEDA
Meaningful consent, purpose specification, accountability and access to personal information.
LGPD
Legal bases for processing, data subject rights, international transfer rules and DPO contact.
Privacy Act
Australian Privacy Principles, notifiable data breach scheme, and overseas disclosure rules.
ePrivacy / cookies
Cookie banners, consent records, analytics and advertising tracker disclosures.
Approved by the platforms you sell on
Every major ad platform and app store will ask for a working privacy policy URL. Use yours straight out of EcomPolicy.
- Meta Ads (Facebook & Instagram)
- Google Ads & Shopping
- TikTok Ads
- Pinterest Ads
- Snap Ads
- Shopify App Store
Built for your category
Whatever you sell, the right store policies look different
A skincare brand and an electronics store have very different return realities. The EcomPolicy generator tunes the wording, exclusions and timelines of your online store policies to fit your category.
Fashion & apparel
Size-based returns, exchange flows, sale-period exclusions and clear final-sale rules for collections that move fast.
Recommended set
Electronics & gadgets
Warranty coverage, defective-on-arrival handling, repair vs replacement paths and clear non-warranty exclusions.
Recommended set
Beauty & personal care
Hygiene-based return exclusions, ingredient sensitivity disclaimers and subscription cancellation handling.
Recommended set
Dropshipping & marketplaces
Realistic delivery windows, customs and duties, partial shipments and supplier-driven processing times.
Recommended set
Home goods & furniture
Freight delivery, white-glove options, damage in transit, oversized return handling and assembly disclaimers.
Recommended set
Digital products & SaaS
Licence terms, refund eligibility on digital goods, subscription auto-renewal and cancellation timing.
Recommended set
Store readiness
The policy checklist every e-commerce store should pass
Whether you're launching this month or scaling to a million in revenue, these are the boxes you want ticked. Miss one and it tends to surface at the worst possible moment: a refused ad account, a lost chargeback, or a missed compliance request.
Walk through the checklist with EcomPolicyBefore you take an order
- Privacy policy live at a public URL
- Terms of service linked from the footer and checkout
- Refund and shipping policies visible on product pages
- Cookie or tracker notice for EU and California visitors
Before you run ads
- Privacy policy covering ad pixels and analytics
- Disclosures for Meta, Google, TikTok and other platforms
- Cookie consent for tracking and remarketing
- Contact email for privacy and data requests
Before disputes happen
- Return window stated clearly in days
- Who pays for return shipping in writing
- Refund timing measured in business days
- Warranty scope and claim process documented
How it works
How the e-commerce policy generator works
You answer practical questions about how your store operates. The policy generator turns the answers into a store policy you can actually use.
Pick the policy you need
Privacy, terms, refund, shipping, warranty, preorder or cancellation. Start with whichever one is missing from your store.
Tell us how your store runs
A short questionnaire about your shipping carriers, return window, payment processors and the regions you sell to. No legal background required.
Review the draft, edit anything
You get a structured policy you can read, tweak and copy section by section. Change wording, swap in your brand voice, adjust dates.
Publish to your store
Paste it into Shopify, WooCommerce, Wix, Squarespace, BigCommerce or any CMS. Link it from your footer, checkout and ad accounts.
Common mistakes
Most stores get their policies wrong. Yours doesn't have to.
These are the patterns we see again and again, and how to fix them so your policies actually work in your favour.
Copying a competitor's policy
Why it backfires
Their return window, carriers, regions and data tools are not yours. The policy will not match how your store actually operates.
What to do instead
Write policies around your real shipping carriers, return windows and data practices.
Using a generic free template
Why it backfires
Most free templates miss key disclosures, ignore newer privacy laws and are not written for e-commerce.
What to do instead
Use policies built specifically for online stores, with sections for shipping, returns and payments.
Burying policies in the footer only
Why it backfires
Shoppers cannot find them at the moment they need them. Disputes go to the customer because consent was never clear.
What to do instead
Link policies from the footer, checkout, account page, ad landing pages and order confirmation emails.
Forgetting to update them
Why it backfires
You switched payment processors, added a new region or installed a new pixel, but your policy still mentions the old setup.
What to do instead
Re-run policies whenever you change processors, carriers, regions or tracking tools.
Vague refund language
Why it backfires
Phrases like 'reasonable time' or 'at our discretion' create disputes and make chargebacks easier to lose.
What to do instead
State return windows in days, refund timing in business days, and condition requirements clearly.
Skipping the warranty policy
Why it backfires
Customers expect coverage on physical goods. Without a written policy, every claim becomes a one-off negotiation.
What to do instead
Define what is covered, for how long, and the exact steps a customer takes to make a claim.
How it compares
Better than a template. Faster than a lawyer.
Free templates leave gaps. Lawyers take weeks and cost thousands. EcomPolicy gives you a serious starting point you can refine and ship the same day.
Free template
Copy-pasted from the web
EcomPolicy
Tailored to your store
Custom lawyer
Bespoke legal drafting
Tailored to your shipping, returns and data setup
NoYesYesCovers GDPR, CCPA, PIPEDA, LGPD and more
PartialYesYesIncludes refund, shipping, warranty and preorder policies
PartialYesYesApproved by Meta, Google and TikTok ad reviews
NoYesYesWritten in plain language customers can understand
NoYesPartialEditable section by section
YesYesPartialReady in minutes, not weeks
YesYesNoCost
for your first set of policies
YesYesNo
Works everywhere
Drop your policies into any e-commerce platform
The output is just clean text. Whether you're on a hosted store builder, an open-source platform or your own custom stack, you can publish in minutes.
Shopify
Settings → Policies
Each policy gets its own page. Auto-linked at checkout.
WooCommerce
Pages → Add new
Use the Privacy Policy page setting in WooCommerce.
Wix
Site pages → Policies
Wix includes built-in templates for store policies.
Squarespace
Pages → Not linked
Create a hidden page and link from the footer.
BigCommerce
Storefront → Web pages
Each policy is a normal web page with a custom URL.
Custom / Headless
Any CMS or static page
Output is plain Markdown and HTML. Drop it anywhere.
Questions
E-commerce policy generator: frequently asked questions
The most common things store owners ask before publishing a new set of online store policies.
- Do I really need legal policies for my online store?
- Yes. A privacy policy is legally required in most jurisdictions, including the EU (GDPR), California (CCPA), Canada (PIPEDA), Brazil (LGPD) and Australia. Beyond that, refund and shipping policies are required by Stripe, PayPal, Shopify Payments and most card networks before they will support you in a dispute.
- Will these work with Shopify, WooCommerce, Wix or Squarespace?
- Yes. The output is plain, well-structured text and Markdown. Every major e-commerce platform has a dedicated place to host policy pages: for Shopify it is Settings → Policies, for WooCommerce it is Pages, for Wix and Squarespace there are dedicated policy templates. Paste and publish.
- Are the policies a substitute for a lawyer?
- No. These policies give you a solid, modern starting point that covers the sections every store needs. For high-risk categories (regulated products, large transaction values, complex B2B relationships) you should have a qualified attorney review the result against your specific situation and jurisdiction.
- How specific are the policies to my business?
- Very specific. The questionnaire asks about your actual return window, processing time, carriers, payment processors, countries you ship to, what data you collect, and how you handle disputes. Two stores will not get the same policy. The output reflects how you actually operate.
- Can I edit the policies after they are generated?
- Of course. Treat the output as your first draft. You can change wording, add brand voice, adjust specific clauses, remove sections that do not apply, or expand on areas where you want more detail. The structure is intentionally easy to edit section by section.
- How often should I update my policies?
- Anytime your business changes meaningfully: a new payment processor, a new shipping carrier, a new region, a new data tool, or a change to your return window. As a baseline, review them at least once a year so they stay aligned with how your store actually runs.
- What about GDPR, CCPA and other privacy laws?
- The privacy policy explicitly addresses GDPR (EU/UK), CCPA/CPRA (California), PIPEDA (Canada), LGPD (Brazil) and the Australian Privacy Act. It includes data subject rights, lawful basis for processing, cookie disclosures and contact details for data requests. Compliance still depends on your actual practices matching what is stated.
- What information do I need to have ready?
- Your legal business name, website URL, customer contact email, the countries you ship to, your return window in days, the carriers you use, and the data tools you have installed (analytics, ad pixels, chat widgets, email tools). The more accurate your inputs, the more accurate the policy.
- Do I need a separate policy for ads on Meta or Google?
- Not a separate one, but you absolutely need a privacy policy hosted at a public URL before Meta, Google, TikTok or Pinterest will approve your ad account. Most stores get rejected on their first ad submission because they linked to a 404 or a generic template.
- Is my data stored anywhere?
- Your business inputs are used to generate the policy and are not used for anything else. You stay in control of what you publish. Nothing is added to your store automatically.
Your store deserves policies that match how you actually run it
Replace the generic template you copied from someone else with policies written around your business: your shipping, your returns, your data, your terms.